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The Current

“Strategic Storytelling for Brands that Matter.”

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Forty Years of Opening Doors: Meet the 2026 Absa L’Atelier Art Winners

Some milestones deserve a pause, and this one is worth it. The Absa L’Atelier Art Competition has turned 40, and this year’s winners were announced at the Absa L’Atelier Art & Lifestyle Fair at Waterfall City Park, Johannesburg, on Saturday,…

  • Rumbidzai Chivende
  • October 15, 2026
  • Lifestyle

Design Week South Africa 2026: Johannesburg Unveils Its City-Wide Design Programme

Design Week South Africa, presented by Pinterest, has announced its Johannesburg programme for 2026. From 8 to 11 October, designers, artists, architects, makers and brands will take over venues across the city. The programme spans design, craft, architecture, fashion, music,…

  • Rumbidzai Chivende
  • September 29, 2026
  • Lifestyle

Beyond Cashback: How Absa Rewards Is Unlocking South Africa’s Coolest Culture Moments

Let’s be honest: standard rewards programs can sometimes feel a bit dry. We all love getting a little extra back on our grocery runs or fuel stops, but what if your everyday bank card could do more than just save…

  • Rumbidzai Chivende
  • September 25, 2026
  • Lifestyle

Where Music Meets Harm Reduction: Inside PMSA’s Scorpion Kings Live Experience

Last weekend, Philip Morris South Africa (PMSA) took its ongoing conversation about the future of nicotine consumption out of traditional corporate boardrooms and directly into one of the country’s most iconic entertainment spaces. Partnering with FNB Stadium, PMSA hosted an…

  • Rumbidzai Chivende
  • September 23, 2026
  • Lifestyle

A Century of Disney Magic Comes to Johannesburg: Dare to Dream JR. Lands at NCT

If you grew up belting out “Let It Go” in the shower or dreaming of a “Friend Like Me,” get ready — because this September, those songs are coming to life on a Johannesburg stage, sung by the very generation…

  • Rumbidzai Chivende
  • September 10, 2026
  • Food

Jacobs Brings Coffee Culture Into Spring With the Launch of Ice Presso

Coffee lovers, get ready for a convenient new way to enjoy your favourite brew this spring. As the days grow warmer, the coffee ritual is getting a little cooler — and Jacobs is meeting the moment by bringing its long-standing…

  • Rumbidzai Chivende
  • September 8, 2026
  • Lifestyle

The Tech Believers Shaping South Africa’s Digital Future

Not so long ago, conversations about women in technology centered on whether space would be created for them to lead. Today, the answer is visible in the work itself. Women across South Africa are actively building businesses, creating employment, and…

  • Rumbidzai Chivende
  • September 4, 2026
  • Food, Lifestyle

Mark Your Calendars: Absa Delicious Festival Lands at Kyalami in April 2027

Absa is proud to announce its headline sponsorship of one of South Africa’s most loved lifestyle experiences, ushering in an exciting new era for the Absa Delicious Festival in partnership with SABC. More than a festival, Delicious is where people…

  • Rumbidzai Chivende
  • September 2, 2026
  • Lifestyle

Inside the Launch of Mzansi Philharmonic’s 5th Anniversary National Tour

Yesterday morning, I had the absolute privilege of sitting in the serene surroundings of the Sanctuary Mandela in Houghton for the official launch of the Mzansi National Philharmonic Orchestra’s landmark 2026 National Tour, titled Mzansi Meets the World. This year…

  • Rumbidzai Chivende
  • August 27, 2026
  • Lifestyle

Own the Spotlight: Rexona x Red Bull Half Court 2026

I first came across Rexona during the World Cup. What caught my eye was seeing Congolese sports fan Lumumba Vea, famous for standing with his raised-fist tribute to Patrice Lumumba, starring in their campaign. His viral tribute and eventual brand…

  • Rumbidzai Chivende
  • August 25, 2026
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